Terms

Two parts. The first governs your use of this website. The second sets out the standard terms we work under, which a signed engagement letter may vary.

Part one: using this website

The site is informational

Everything here describes services in general terms. Nothing on this website is an offer capable of acceptance, and nothing forms a contract. A binding arrangement comes into existence only through a signed engagement letter or an exchange of emails in which scope, fee, and timeline are expressly agreed.

No professional advice

Content on this site is not marketing, legal, or financial advice and should not be relied on as a basis for any decision.

Illustrative figures

The funnel on the home page is a shape, not data. It is labelled as illustrative because it is. No figure on this website describes a result achieved for a client or predicts a result you would achieve.

Accuracy and availability

We keep this site accurate but do not warrant that it is free of error or always available. We may change, suspend, or withdraw any part of it without notice.

Intellectual property

Text, layout, code, and marks belong to Pellou unless stated otherwise. You may read, quote briefly with attribution, and link to any page. You may not republish substantial parts or reproduce the design without written permission.

Part two: engagement terms

Scope and changes

Each engagement is defined by a written proposal setting out deliverables, timeline, and fee. Work outside that scope is quoted separately before it starts.

Fees

Fees are a flat monthly amount stated in the proposal. We do not charge a percentage of advertising spend. Media budget is paid by you directly to the platform and is never invoiced through us or marked up.

Invoices are payable within fourteen days. Late payment may attract statutory interest and we may pause work on overdue accounts. The Build tier carries a ninety day minimum; after that, and on the Run tier, either side may end the arrangement with thirty days written notice.

No performance guarantee

We do not guarantee pipeline, meetings, revenue, ranking, citation, or any other outcome. Results depend on your product, your market, your pricing, your sales team, and third-party platforms nobody controls. Any figure discussed in planning is a target used to direct work, not a contractual commitment.

We also do not guarantee attribution accuracy. Answer engines and privacy controls strip referrer data, so some sourcing will always be inferred. We will tell you which numbers are measured and which are modelled.

Client responsibilities

You agree to provide timely access to the systems named in the proposal, to nominate one person able to approve work, and to respond to review requests within the agreed window. Where access or approvals are delayed, timelines move by the length of the delay.

You remain responsible for the accuracy of claims about your own product, for your privacy notices and consent mechanisms, and for compliance with the rules of any advertising or email platform you ask us to operate.

Outbound and email

Where we run outbound on your behalf, you confirm you have a lawful basis to contact the audience concerned. We will follow applicable rules on unsubscribe handling, sender identification, and physical address disclosure, and we will decline instructions that would breach them.

Data protection

Where we process personal data on your behalf we act as a processor on your documented instructions, under a data processing agreement signed alongside the engagement letter. See the privacy policy for how that works in practice.

Ownership

On receipt of final payment, copy, landing pages, and creative produced specifically for you transfer to you. Our internal frameworks, templates, and tooling remain ours, and you receive a perpetual licence to use them as embedded in the delivered work.

We will not name you as a client or publish results without your written consent.

Confidentiality

Each side keeps the other’s non-public information confidential and uses it only for the engagement. This survives the end of the engagement by three years. It does not apply to information that is public through no fault of the receiving party, was already lawfully held, or must be disclosed by law.

Cancellation

Notice periods are above. On termination you pay for work completed and any third-party costs already committed. We hand over account access, assets, and documentation within ten working days.

Liability

Our total liability arising from any engagement is limited to the fees paid to us for that engagement in the preceding three months. We are not liable for lost profit, lost revenue, lost opportunity, wasted media spend, or reputational harm. Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Governing law

These terms and any engagement are governed by the laws of the State of Wyoming, United States, and its courts have exclusive jurisdiction. A signed engagement letter naming a different governing law prevails.

Precedence

Where a signed engagement letter conflicts with this page, the engagement letter wins.

Contact

Pellou. A registered LLC in Wyoming, United States.
shaban@pellou.com