/* Pellou - demand gen for AI-sourced pipeline. Violet + acid, chunky, pill radii. */

:root {
  --bg: #fbfaff;
  --deep: #2e1065;
  --deep2: #3b1584;
  --violet: #6d28d9;
  --violet-2: #8b5cf6;
  --acid: #c8f02b;
  --ink: #1c1230;
  --body: #4a4260;
  --faint: #837b96;
  --line: #e6e1f2;
  --white: #ffffff;
  --r: 14px;
  --r-pill: 999px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0; background: var(--bg); color: var(--ink);
  font-family: "Archivo", system-ui, sans-serif;
  font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased;
}

h1, h2, h3 { font-family: "Bricolage Grotesque", system-ui, sans-serif; font-weight: 700; line-height: 1.04; letter-spacing: -0.035em; margin: 0; }
a { color: var(--violet); }
p { margin: 0 0 1em; }

.wrap { max-width: 1160px; margin: 0 auto; padding: 0 22px; }

/* Nav */
.nav { position: sticky; top: 0; z-index: 60; background: rgba(251,250,255,0.9); backdrop-filter: blur(12px); border-bottom: 1px solid var(--line); }
.nav-in { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 15px 0; }
.brand { display: flex; align-items: center; gap: 9px; text-decoration: none; color: var(--ink); font-family: "Bricolage Grotesque", sans-serif; font-weight: 700; font-size: 21px; letter-spacing: -0.03em; }
.brand i { width: 26px; height: 26px; border-radius: 8px; background: var(--violet); display: grid; place-items: center; color: var(--acid); font-size: 15px; font-style: normal; }
.nav ul { display: flex; gap: 8px; align-items: center; list-style: none; margin: 0; padding: 0; }
.nav ul a { color: var(--body); text-decoration: none; font-size: 15px; font-weight: 500; padding: 8px 12px; border-radius: var(--r-pill); }
.nav ul a:hover { background: #f0ecfa; color: var(--violet); }
.nav .go { background: var(--violet); color: #fff; padding: 10px 18px; }
.nav .go:hover { background: var(--deep2); color: #fff; }

/* Hero */
.hero { padding: 76px 0 68px; position: relative; overflow: hidden; }
.hero::before { content: ""; position: absolute; width: 620px; height: 620px; border-radius: 50%; background: radial-gradient(circle, rgba(109,40,217,0.14), rgba(109,40,217,0) 68%); top: -220px; left: -180px; }
.hero-in { position: relative; z-index: 1; }
.flag { display: inline-flex; align-items: center; gap: 8px; background: var(--deep); color: var(--acid); font-size: 12px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; padding: 7px 14px; border-radius: var(--r-pill); margin-bottom: 24px; }
.hero h1 { font-size: clamp(42px, 7.6vw, 82px); max-width: 15ch; }
.hero h1 mark { background: linear-gradient(180deg, transparent 62%, var(--acid) 62%); color: inherit; padding: 0 2px; }
.hero .sub { font-size: clamp(17px, 2vw, 21px); color: var(--body); max-width: 46ch; margin: 26px 0 32px; }
.cta-row { display: flex; gap: 12px; flex-wrap: wrap; align-items: center; }
.btn { display: inline-block; background: var(--violet); color: #fff; text-decoration: none; font-weight: 600; font-size: 16px; padding: 15px 28px; border-radius: var(--r-pill); }
.btn:hover { background: var(--deep2); }
.btn-2 { display: inline-block; background: transparent; color: var(--ink); text-decoration: none; font-weight: 600; font-size: 16px; padding: 15px 24px; border-radius: var(--r-pill); border: 2px solid var(--line); }
.btn-2:hover { border-color: var(--violet); color: var(--violet); }

/* Big stat strip */
.strip { background: var(--deep); color: #fff; border-radius: 22px; padding: 38px 34px; margin-top: 56px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 30px; }
@media (max-width: 800px) { .strip { grid-template-columns: 1fr; gap: 24px; padding: 30px 26px; } }
.strip .n { font-family: "Bricolage Grotesque", sans-serif; font-size: clamp(34px, 5vw, 52px); font-weight: 700; line-height: 1; color: var(--acid); letter-spacing: -0.04em; }
.strip .t { color: #cfc4ea; font-size: 15px; margin-top: 10px; line-height: 1.45; }

/* Sections */
section { padding: 78px 0; }
.sec-lead { max-width: 40ch; margin-bottom: 40px; }
.eyeb { display: block; font-size: 12px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--violet); margin-bottom: 14px; }
h2.big { font-size: clamp(30px, 4.6vw, 48px); }
.sec-lead p { color: var(--body); margin-top: 16px; font-size: 18px; }

/* Funnel */
.funnel { background: #fff; border: 1px solid var(--line); border-radius: 20px; padding: 32px 30px 26px; }
@media (max-width: 620px) { .funnel { padding: 24px 18px 20px; } }
.fn-title { font-family: "Bricolage Grotesque", sans-serif; font-weight: 700; font-size: 19px; margin-bottom: 4px; }
.fn-sub { color: var(--faint); font-size: 14px; margin-bottom: 26px; }
.fn-row { display: grid; grid-template-columns: 210px 1fr 62px; gap: 16px; align-items: center; margin-bottom: 12px; }
@media (max-width: 700px) { .fn-row { grid-template-columns: 118px 1fr 48px; gap: 10px; } }
.fn-lab { font-size: 14px; color: var(--body); font-weight: 500; }
.fn-track { background: #f4f1fb; border-radius: var(--r-pill); height: 26px; }
.fn-bar { height: 26px; border-radius: var(--r-pill); }
.fn-val { font-family: "Bricolage Grotesque", sans-serif; font-weight: 700; font-size: 17px; text-align: right; font-variant-numeric: tabular-nums; }
.fn-note { color: var(--faint); font-size: 13px; margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--line); line-height: 1.5; }
.fn-note b { color: var(--body); }
details.tv summary { cursor: pointer; font-size: 13px; color: var(--body); margin-top: 12px; }
table.tv { border-collapse: collapse; width: 100%; font-size: 14px; margin-top: 12px; }
table.tv th, table.tv td { text-align: left; padding: 7px 10px 7px 0; border-bottom: 1px solid var(--line); }
table.tv th { font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--faint); font-weight: 600; }
table.tv td.n { text-align: right; font-variant-numeric: tabular-nums; padding-right: 0; }

/* Cards */
.cards { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
@media (max-width: 800px) { .cards { grid-template-columns: 1fr; } }
.card { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 28px 26px; }
.card .k { display: inline-block; background: #f0ecfa; color: var(--violet); font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; padding: 5px 11px; border-radius: var(--r-pill); margin-bottom: 14px; }
.card h3 { font-size: 21px; margin-bottom: 9px; }
.card p { color: var(--body); margin: 0; font-size: 15.5px; }

/* Dark block */
.dark { background: var(--deep); color: #fff; border-radius: 26px; padding: 56px 44px; }
@media (max-width: 700px) { .dark { padding: 38px 24px; border-radius: 20px; } }
.dark h2 { color: #fff; }
.dark p { color: #cfc4ea; }
.dark .btn { background: var(--acid); color: var(--deep); }
.dark .btn:hover { background: #d8ff4d; color: var(--deep); }

/* Steps */
.steps { counter-reset: s; list-style: none; margin: 0; padding: 0; display: grid; gap: 2px; }
.steps li { counter-increment: s; background: #fff; border: 1px solid var(--line); padding: 24px 26px; display: grid; grid-template-columns: 48px 1fr; gap: 18px; align-items: start; }
.steps li:first-child { border-radius: 18px 18px 0 0; }
.steps li:last-child { border-radius: 0 0 18px 18px; }
.steps li::before { content: counter(s); font-family: "Bricolage Grotesque", sans-serif; font-weight: 700; font-size: 15px; color: #fff; background: var(--violet); width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center; }
.steps h3 { font-size: 19px; margin-bottom: 6px; }
.steps p { color: var(--body); margin: 0; font-size: 15.5px; }
@media (max-width: 560px) { .steps li { grid-template-columns: 1fr; gap: 10px; } }

/* Price */
.tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
@media (max-width: 860px) { .tiers { grid-template-columns: 1fr; } }
.tier { background: #fff; border: 2px solid var(--line); border-radius: 20px; padding: 30px 26px; }
.tier.hot { border-color: var(--violet); }
.tier .nm { font-family: "Bricolage Grotesque", sans-serif; font-weight: 700; font-size: 20px; margin-bottom: 6px; }
.tier .for { color: var(--faint); font-size: 14px; margin-bottom: 18px; }
.tier ul { list-style: none; margin: 0 0 22px; padding: 0; }
.tier li { color: var(--body); font-size: 15px; padding: 7px 0 7px 26px; position: relative; }
.tier li::before { content: ""; position: absolute; left: 0; top: 14px; width: 13px; height: 7px; border-left: 2.5px solid var(--violet); border-bottom: 2.5px solid var(--violet); transform: rotate(-45deg); }
.tier .go2 { display: block; text-align: center; border-radius: var(--r-pill); padding: 12px; font-weight: 600; text-decoration: none; background: #f0ecfa; color: var(--violet); }
.tier.hot .go2 { background: var(--violet); color: #fff; }

/* Footer */
footer { border-top: 1px solid var(--line); padding: 52px 0 34px; font-size: 15px; color: var(--body); }
.f-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 32px; }
@media (max-width: 760px) { .f-grid { grid-template-columns: 1fr; gap: 22px; } }
.f-lbl { font-size: 12px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--faint); margin-bottom: 12px; }
footer ul { list-style: none; margin: 0; padding: 0; }
footer li { margin-bottom: 7px; }
footer a { color: var(--body); text-decoration: none; }
footer a:hover { color: var(--violet); }
address { font-style: normal; line-height: 1.7; }
.cpy { border-top: 1px solid var(--line); margin-top: 34px; padding-top: 20px; font-size: 13.5px; color: var(--faint); }

/* Legal */
.legal { padding: 62px 0; max-width: 720px; }
.legal h1 { font-size: clamp(30px, 5vw, 44px); margin-bottom: 22px; }
.legal h2 { font-size: 21px; margin: 34px 0 8px; }
.legal h3 { font-size: 17px; margin: 22px 0 6px; }
.legal p, .legal li { color: var(--body); }
.legal ul { padding-left: 20px; }
.legal li { margin-bottom: 6px; }

@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; } }